For Data Protection purposes, Pernod Ricard UK Limited is the Data Controller of any personal information you submit to Pernod Ricard UK.
Personal information is only collected with your informed knowledge i.e. when you knowingly submit it to us. This usually occurs when you take part in one of our many promotional activities or subscribe to one of our Digital Services, for example:
The type and amount of information we collect for the features listed above depends on the activity, and the personal information we collect may include: first and last name, email address, home address and telephone number (work or home). For some activities, you might be asked to create a username and/or password and/or to provide additional information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, (iv) facts about your household, lifestyle, interests and/or, (v) other information relevant to you.
Subject to applicable laws, we may use a variety of technologies that collect and provide information about how our Digital Services are accessed and used by you. We may also use demographic information about who uses our Digital Services, which we get from third parties such as Google or social media that you use (“Usage Information”).
Usage Information may consist of the pages you looked at, the time you looked at them and which beverage information (or other content) you accessed or provided. It also includes which language you use, demographic information about you (such as your age, gender and interest areas, where available) and which pages you looked at before you visited the current page.
Pernod Ricard uses tracking technologies such as cookies, IP address recording or log files, to gather technical information such as your web browser type and which operating system you use, the webpage you came from, your path through our website and your Internet Service Provider. This is so we can improve the functionality of our websites and better understand how visitors like you use our Digital Services and the tools they offer.
These tracking technologies help us tailor our Digital Services to your personal needs:
When you submit your personal information, you may also be given the option (through a tick box or otherwise) to have your information used for an activity or service different from the one you are requesting. For example, if you enter a contest to win a prize, you may also be invited to sign up for a newsletter about other Pernod Ricard products. If you choose to have your information used for another activity or service in this way we will use your information to provide them to you.
We may also use your personal and/or demographic information for our internal marketing and demographic studies. This helps us constantly improve, personalise, and customise the products and services we provide.
Subject to applicable laws, this may include occasionally combining, updating, or otherwise enhancing the personal information collected through our Digital Services with anonymised data we get from outside records or third parties.
If you choose not to submit any personal information when requested, you may not be able to participate in certain activities or use some of the personalised features of our Digital Services. This will also limit the services and special offers we can provide you. For example, if you refuse to share your email address, you will not be able to receive any of our newsletters or otherwise register for our Digital Services. However, you do not need to give us any personal information to simply browse our websites and learn more about Pernod Ricard and our products.
Pernod Ricard will never share your personal information with any third party that intends to use it for direct marketing purposes, unless we have specifically told you and you have given us explicit permission to do this.
Pernod Ricard may share your personal information with its subsidiary companies, or companies in which Pernod Ricard has control through either direct or indirect ownership (collectively referred to as the “Pernod Ricard Group”). The purposes are explained in Article 3.
Pernod Ricard may also share your personal information with third parties, but only in the following circumstances:
Pernod Ricard is a global company and your personal information may be transferred across international borders. It may be transferred to countries that have different data protection laws to the country from where you submitted your personal information. Your personal information may also be transferred between different companies of the Pernod Ricard Group located in different countries.
Pernod Ricard takes appropriate steps to maintain the security of personal information both during transit and at the storage location by implementing contractual clauses which comply with applicable laws. You can check a list of countries where Pernod Ricard has an affiliate likely to receive your personal information here http://www.pernod-ricard-uk.com/page/useful-links.
Our main service providers are based in the United States. Information transfers to these service providers either rely on their safe harbor certification or on contractual clauses as required by applicable laws. They are also bound by a contract that ensures a high standard of privacy protection and requires (amongst other provisions) that they act only on Pernod Ricard instructions and implement and maintain every technical measure necessary to keep your personal information secure.
We may store the personal information that you send to us via our Digital Services in our databases. We retain your personal information as long as your account is active, for the duration of a contract with you or however long it takes to provide you with the services requested, to answer queries or resolve problems and to improve or offer new services.
We may also need to retain your personal information for a reasonable period of time to comply with our legal and regulatory obligations, resolve disputes, enforce our agreements, and similar records management purposes.
We may also retain your personal information for a reasonable period after you stop using Pernod Ricard services or our Digital Services. After this period, your personal information will be deleted from all systems in the Pernod Ricard Group.
If you ask us to no longer use your personal information to provide you with services, for example by opting-out of marketing emails, please contact us as described in Article 9. We remind you that you also have a right to have your personal information deleted at any time. This is also described in Article 9.
Pernod Ricard takes all necessary technical and organisational measures to protect the confidentiality and security of your personal information collected from our Digital Services, including sensitive personal information.
These efforts include, but are not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to authorized Pernod Ricard employees, our agents and contractors; and, (ii) verifying the identities of registered users before they can access personal information we store about them.
You can access any personal information we hold about you by contacting the Pernod Ricard Privacy Office at email@example.com.
The Privacy Office can also help you with the following issues:
Our digital service may contain links that will direct you to other websites or services that are operated and controlled by third parties. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement.
We have no control over these third parties, and your use of their websites and features are subject to the privacy policies posted on those websites. We are not responsible or liable for the privacy practices or business practices of any third-party website. Therefore, you should exercise caution and review the privacy policies applicable to those external websites you visit them, before you provide your personal information.
Last Updated: October 16 2015 11:47
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